The
peculiarity of the commercial offer of Gallarate is anyway the
modernization level. The supply of modern commerce - that means the
presence (the supply of sale surface square meters) of medium and
large commercial structures in Gallarate compared with the residents
- is definitely higher than the provincial and regional average, but
also higher than the one of other medium and big townships of the
province, including the chief town. In Gallarate there are more than
2000 square meters of modern commerce every 1.000 inhabitants,
against 1.300 of Varese and only 425 of Busto Arsizio.
Gallarate
would like to be, today and in the future, this kind of place:
- a town with high life quality standards for its citizens in several aspects (environmental quality, relationship among people, relationship among people and institutions, service and culture offer); - a town that grows thanks to the fact that the above mentioned standards are attractive both for residents and economic activities;
- a point of reference as far as commercial and no commercial services are concerned for the surrounding territory;
- a “commercial and cultural salon”.
The context where this vision should be inserted presents a series of elements, previously explained, that should be taken into consideration as they represent potential opportunities or threats that can bear on the positive outcome of the vision development itself, above all referring to the goals on commercial level
During the 2013 edition of Mapic, we try to recover 3 important areas in downtown, with the ambition of create a new way of commerce focused on three very big "boxes" that can became important attractors, to improve the retail mix of the city.