The evolution of the territorial context brought anyway some elements of potential benefit for Gallarate. The town is actually placed in a strategic position, even more than in the past, as it is situated on the cross point of railway and road arteries (the so called “corridor 5”, above mentioned , the motorway A8 - known as Lakes Motorway - that connects Milan to Varese, the lakes area and the Sempione road) and at the same time in focal position compared to hubs with concentration of request and offer opportunities of several kinds, such as housing, working, entrepreneurial and commercial services: the city of Milan, the Malpensa airport, the new International Fair Center of Rho Pero and Expo 2015 Pavillions.
The
peculiarity of the commercial offer of Gallarate is anyway the
modernization level. The supply of modern commerce - that means the
presence (the supply of sale surface square meters) of medium and
large commercial structures in Gallarate compared with the residents
- is definitely higher than the provincial and regional average, but
also higher than the one of other medium and big townships of the
province, including the chief town. In Gallarate there are more than
2000 square meters of modern commerce every 1.000 inhabitants,
against 1.300 of Varese and only 425 of Busto Arsizio.
Gallarate
would like to be, today and in the future, this kind of place:
- a town with high life quality standards for its citizens in several aspects (environmental quality, relationship among people, relationship among people and institutions, service and culture offer);
- a town that grows thanks to the fact that the above mentioned standards are attractive both for residents and economic activities;
- a point of reference as far as commercial and no commercial services are concerned for the surrounding territory;
- a “commercial and cultural salon”.
The context where this vision should be inserted presents a series of elements, previously explained, that should be taken into consideration as they represent potential opportunities or threats that can bear on the positive outcome of the vision development itself, above all referring to the goals on commercial level
During the 2013 edition of Mapic, we try to recover 3 important areas in downtown, with the ambition of create a new way of commerce focused on three very big "boxes" that can became important attractors, to improve the retail mix of the city.